With over a decade of industry experience - including 5 years at a top boutique photo agency - I’ve seen firsthand what works and what doesn’t - and it all comes down to marketing and messaging. If you don’t have a strong brand identity behind your work, it doesn’t matter how good your photos are. You need strong business and marketing skills to establish yourself in the industry and advance your career.
How do I attract clients with actual budgets?
Who do I reach out to at ad agencies, magazines, or brands?
How do I reach out to those contacts?
What should my website include?
How can I use social media effectively and efficiently?
How can I have a niche and also show my range as a photographer?
What even IS marketing?
Do I really need to worry about SEO?
How can I stand out from the competition?
What should I be charging for my time?
My Mission
My mission as a photo consultant is to empower commercial photographers by providing expert guidance and proven strategies to enhance their marketing efforts and connect with their ideal clients. With over a decade of experience, including as an agent, I understand the unique challenges faced by commercial photographers and aim to equip my clients with the tools and insights they need to effectively present their work, build meaningful relationships with clients, and continuously elevate their careers.
With the privilege of serving over 300 clients in a span of five years, my journey as a photo consultant has allowed me to refine my skills and understand the changing needs of photographers, while fostering lasting connections with those I have had the pleasure to assist.
With over a decade of immersive experience as an artist’s assistant, photo agent, and photo consultant, I offer a dynamic and seasoned perspective to the ever-evolving world of photography.
Together we can take charge of expanding your career by establishing a unique brand presence, and attracting prospective clients who align with your artistic ethos. Make social media work for you, take the guesswork out of SEO, or craft a strategic marketing plan to keep you on track with your goals. Stay ahead of evolving trends, forge meaningful connections with your audience, and cultivate enduring relationships that foster loyalty and repeat business. Seize the reins of your career and confidently invest in impactful marketing efforts to drive your creative growth and reach your ideal client.
Whether you’re in the early stages of your career or more seasoned, marketing is an integral part of your business. Relying on word of mouth will only get you so far - by putting together a strategic and targeted marketing plan, you can regain control of your career and take yourself to the next level (ie, better clients with bigger budgets!).
Let’s brainstorm! Creative consulting sessions allow us space to conceptualize effective test shoots, produce marketing materials that bring results, or identify gaps in your portfolio or business. This is your time to articulate your goals and pain points and get immediate solutions.
As a photographer, your website is your strongest marketing tool. Without a strong and effective presentation that converts visitors into clients, all the outreach in the world won’t do you much good. If you’re looking to implement a new web portfolio that speaks to your ideal clients and shows them exactly what they need to see to hire you, you’ve come to the right place.
Newsletters can be overwhelming when you aren’t sure who you’re speaking to or what to say - but we can take the guesswork out by creating templates and selecting content.
Over the years I’ve contributed to many webinars and podcasts, and my favorite by far has been with APA. Click here to watch one of my favorite episodes with them, or search YouTube for the full collection.
When we first started working together, the goals I had set felt so out of reach, but now I can see a clear path forward... and I’ve already checked a few of them off the list!”
Follow along here for tips and resources to boost your marketing toolkit.
