CUSTOM COACHING PROGRAM
(6)-session custom consulting geared to your individual needs and pain points. In each 1-hour session, we will identify the roadblocks keeping you from reaching your target clients and assign action steps to improve. These sessions are your chance to gain industry insight, brainstorm creative projects, work on marketing materials - whatever we need to do to help you reach your goals in the most efficient way possible.
This is for you if:
You want an accountability partner
You want to receive individualized advice on all areas of your business and marketing
You work best with a sounding board
You want to start seeing more traction from your marketing efforts
You’re tired of spinning your wheels
You're ready to move to the next level but unsure what’s holding you back
“Julie is a supportive and thoughtful consultant, generous with her knowledge and experience - acting as equal parts advisor, sounding board, and therapist on our calls.” - Emily Hawkes
ABOUT:
Are you feeling like your creative energy is being eclipsed by the need to juggle marketing, client management, and portfolio building? Does it seem like others are effortlessly advancing while you're still stuck at the starting line? Are the old marketing tools not working anymore, or you’re not even sure where to start? This tailored consulting program is designed specifically for photographers like you, who are eager to elevate their craft and business. I’ll help you carve out a unique space in the industry by aligning your artistic vision with strategic business acumen. With personalized coaching, we'll focus on enhancing your strengths, addressing your specific challenges, and tapping into new opportunities. Gain the clarity, confidence, and tools you need to truly shine and transform your artistic dreams into achievable milestones.
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There is not necessarily a set timeframe, but most people invest about 2-3 months. Depending on the goals of the photographer and the amount of homework given, meetings may be anywhere from 1-3 weeks apart.
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Every session includes homework, so you will have a list of action steps to take before we meet next. If questions come up along the way, I am always available over email.
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All meetings happen over Zoom unless otherwise requested by the photographer.
MARKETING AUDIT + PLAN
This inclusive PDF report provides individualized and detailed feedback on all areas of your business - this will form your roadmap for moving forward.
What’s Covered:
Determining your ideal client
Identifying your unique value proposition
Who to reach out to at agencies/brands/publications, and HOW to reach out
Making social media work for you
Identifying gaps in your portfolio
Branding: is yours helping or hindering?
SEO
How to improve your bidding process
+ more
This is for you, if:
You're ready to move to the next level
You've hit a plateau in your career
You’re ready to stop spinning your wheels
You know you need an outside perspective, and you know you need results
You want higher-paying clients, consistently
You value personalized feedback over one-size-fits-all marketing strategies
You're ready to Do The Work
"I’m blown away by the audit, so much amazing honest feedback! Thank you for being so thorough." - Stephanie Price, New York"
“I’ve been spending more time with the marketing audit you sent over and I am so thrilled by it. It feels like a breath of fresh air when there was such a cloud of uncertainty before.” - Kelli Radwanski
ABOUT:
Problem: Facing the maze of marketing without a solid strategy can leave you shooting in the dark (pun not intended).
Solution: This comprehensive marketing audit gives you a full picture of your current efforts and a customized plan to boost every part of your performance. Think of it like a GPS for your business direction.
Outcome: Gain clarity and focus, leading to the confidence and skills to effectively pursue your dream clients.
How It Works: I’ll delve DEEP into your current marketing strategies to identify strengths and areas for improvement. This audit reveals actionable insights and lays the foundation for a bespoke marketing plan that aligns with your business objectives.
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The Marketing Audit + Plan is delivered to you as a PDF that can be anywhere from 20-40 pages long.
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Included in this service is a follow-up call which is mandatory. This is your opportunity to ask for clarity where needed and for us to dive deeper into any areas that may require further explanation.
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This audit includes a deep-dive into all areas of your business. I review your archives, your social media presence, website analytics, treatments, estimates, branding, direct emails, newsletters, SEO, and more. The goal is to identify where the disconnects are happening and outline a path for improvement.
This can mean revamping your Instagram strategy, updating your portfolio, scheduling test shoots to fill portfolio gaps, or adjusting who your target audience is.
Photographers and other freelancers can often have a difficult time objectively viewing their own work and their businesses - this service aims to provide with full objective feedback and get you on the right path.
WEBSITE PORTFOLIO EDIT
Full website portfolio edit, including SEO, style and format feedback. Clients are encouraged to send as many images as they would like, to ensure that consultant+client have identified all of the possible categories and clients to represent.
What’s included:
Portfolio building
SEO consulting
Style and format consulting
Benefit:
Improved client conversion rate (ie, more client outreach)
Web presence that is searchable for your clients
Higher-level clients who are willing to pay your worth
Stronger brand recognition to keep you top of mind
“I just wanted to thank you again for doing such an amazing job with my website. Your vision for presentation and sequencing went beyond what I imagined.” - Adam Lerner
ABOUT:
Are you losing sleep over the thought that potential clients are overlooking your services because your presentation doesn't show what they want to see? It's disheartening to watch as your efforts fall flat, knowing how much goes into each project, yet not seeing that reflected in new client engagements or inquiries. Each time a visitor leaves your site without contacting you, it's an opportunity lost and a potential client you may never recover. The comprehensive portfolio editing service is designed to revamp your online presentation and more effectively turn visitors into clients. I work closely with you to highlight your unique strengths, align your imagery with strategic storytelling, and show potential clients exactly what they need to hire you. Through expert curation and design, we ensure your portfolio communicates your value clearly and compellingly.
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As many as you want! I ask that clients try to include more than they think I want to see to ensure that the archives I receive aren’t being edited down too much.
One of the benefits of this service is that I have the opportunity to view your entire body of work and identify things you may not be seeing - common themes, gaps, weaknesses and strengths, or opportunities for additional categories to expand into.
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Typically around 1-2 months.
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After an initial kick-off call, I will review the archives and begin pulling images. These will be organized by how they will live on the site, so either by category or project (or both). Once selected, I send the images back to you and have you rename for SEO and resize for web. After everything’s ready to go, I upload to the website and work on sequencing.
Sequencing is just as important as image selection, as it can hugely impact how the work is viewed and what energy we want to project.
While this is happening, the live site remains untouched. After sequencing is done we will review and go through rounds of revision, which are unlimited - we’re not done until you’re happy!
EMAIL PROMOS
Email marketing newsletter template design. Client is responsible for any additional costs associated with mailing (email service provider, etc).
What’s included:
Email design
Brand style guide
Up to (3) rounds of revision
This is for you, if:
You're ready to get your work in front of your ideal clients
You're unsure what to say or how to say it
You need help determining what work will most effectively speak to your target audience
You want to take the guesswork out and market with confidence
“Julie helped me with a web edit and email design and I couldn't be happier with the outcome. She helped me look at my work from a new perspective and got my site all dialed in to start bringing in the bigger clients that I desire.” - JD White
ABOUT:
Many photographers face challenges in maintaining effective communication with their audience due to poorly designed or generic email newsletters. This results in low engagement rates as subscribers fail to see the value in opening and reading the content. This disconnect can hinder customer retention and weaken your brand's presence in a highly competitive market, as potential clients may overlook your communications amid a flood of uninspiring emails. This service provides a branded and engaging newsletter that not only captures attention but clearly communicates what your potential clients need to see. You will receive a bespoke template that not only boosts current engagement rates but also provides a foundation for future correspondence. This ensures that your brand continues to engage effectively with your audience, maximizing the impact of your communications over time.
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Using the platform of your choice, you will receive one or more branded email templates to use going forwad in your marketing. The templates are designed to provide the necessary information for clients to receive and to best convey your brand and personality.
While you can use the template on your own going forward, we will send the first one together. I will make content selections and recommendations, aiming to show the strongest work in the most cohesive way possible.
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It can be difficult to know what the industry standard is here! I can not only view your work objectively enough to see what we need to push to clients, but also have a decade of experience and am familiar with what your competition is sending and what clients respond to.
This service is designed to take the guesswork out of marketing - with a template, you don’t have to reinvent the wheel every time you send something out, and you can rest easy knowing you’ve been positioned inline with your competitors.
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If I have contacts in my database that are relevant, I’m always happy to supplement what you have! You should have your own mailing list for this or be prepared to build or purchase one. I am happy to instruct on this ahead of time to ensure you have the guidance you need to effectively pull this information before sending.
My favorite tool for a mailing list is Agency Access - this is the easiest way to build a list of industry contacts. If you’d like to give them a try, you can use this code for 25% off: JULIE25