About this event
Wonderful Machine is teaming up with ASMP Colorado for a fun and informative virtual event covering the business of photography. You’ll learn about current trends in branding, marketing, social media, SEO, estimating, and shoot production from our photo editors, marketing specialists, and producers!
Event Schedule
Opening Conversation
10:30-11:00 ET / 8:30-9:00 MT
Rick Souders and Bill-Cramer
CEO of Wonderful Machine
As our viewers settle in, moderators Bill Cramer of Wonderful Machine and Rick Souders of Souders Studios share a few of the things they’ve learned in their combined 70 years in the photography business.
Building a Compelling Photography Website
11:00-12:00 ET / 9:00-10:00 MT
Honore Brown-Senior Photo Editor
Deborah Dragon-Senior Photo Editor
Join Senior Photo Editors Honore Brown and Deborah Dragon as they discuss what makes a great photographer’s website and share a few examples of successful sites. They’ll cover how to create a cohesive edit and how photographers can present their pictures effectively online to cater to their target audience.
Self-Published Photo Books
12:00-1:00 ET / 10:00-11:00 MT
Michael-Itkoff - Senior Creative Consultant
Muhammad Fadli Jakarta, Indonesia
Tadd Myers Grapevine, Texas
We’ll learn how two photographers turned their self-assigned projects into self-published books – and the impact on their photography business. Joining us will be photographers Muhammad Fadli and Tadd Myers. Wonderful Machine Creative Consultant and Daylight Books Cofounder Michael Itkoff moderates.
Creating Memorable Marketing Materials
1:00-2:00 ET / 11:00-12:00 MT
Lindsay Thompson-Senior Designer
Nicole Poulin-Senior Project Manager
Senior Designer Lindsay Thompson provides us with a bird’s eye view of the many ways to share your photographs with clients (including emailers, print promos, print portfolios, promotional gifts, PDF presentations, Adobe Spark, stationery & business cards). Lindsay will be joined by Senior Project Manager Nicole Poulin.
Email Marketing for Photographers
2:00-3:00 ET / 12:00-1:00 MT
Nicole Poulin-Senior Project Manager
Marianne Lee Senior-Marketing Specialist
Join Senior Project Manager Nicole Poulin as she breaks down how to identify your elevator pitch and target clients that match up with your goals (touching on client research, individual emails, email campaigns, and client meetings). Joining Nicole will be Senior Marketing Specialist Marianne Lee.
Instagram & TikTok for Photographers
3:00-4:00 ET / 1:00-2:00 MT
Marianne Lee Senior-Marketing Specialist
Taylor Brumfield-Woodbridge, Virgina
Andre Rucker-Philadelphia, Pennsylvania
Project Manager Marianne Lee moderates a conversation with two photographers who are producing content for (as well as promoting their business with) Instagram and TikTok. Joining us will be Taylor Brumfield and Andre Rucker.
Top 7 SEO Tips for Photographers!
4:00-5:00 ET / 2:00-3:00 MT
Michael Itkoff Senior- Creative Consultant
SEO Specialist Ashley Vaught shares his thoughts on best practices for attracting organic web searches. He’ll also show how to track and understand the traffic coming to your site.
Pricing & Negotiating Commercial Photography
5:00-6:00 ET / 3:00-4:00 MT
Craig Oppenheimer-Executive Producer
Bryan Sheffield-Senior Producer
Executive Producer Craig Oppenheimer explains the basics of creative briefs, estimates, terms & conditions, treatments, and creative calls. He’ll also provide insight on how to negotiate effectively with clients. Joining Craig will be Senior Producer Bryan Sheffield.
Photo Shoot Production
6:00-7:00 ET / 4:00-5:00 MT
Bryan Sheffield-Senior Producer
Emily Andrews-New York, New York
Senior Producer Bryan Sheffield will explain his process of producing a big-budget photoshoot including crew, talent, styling, and location needs, how to manage a budget, and put together a comprehensive production book. Bryan will be joined by photographer Emily Andrews to discuss a recent project they worked on together.
Closing Remarks
7:00-7:30 ET / 5:00-5:30 MT
Rick Souders and Bill Cramer
As the day wraps up, Bill and Rick share their highlights from the day’s events and open the discussion up for anyone who wants to jump in!