Client: Birch Thomas

Food, Drink, & Hospitality Photographer

→ https://photosbybirch.com/

What changed:
Refined the portfolio to focus on hospitality clients, clarifying the overall point of view and tightening the edit across the site. We expanded the work to more fully support that direction—building out interiors, food and drink, and project-based pages to show how she approaches full shoots. As the work evolved, we introduced a dedicated “Soft Ground” section to house travel imagery and highlight a broader sense of place and culture. We also updated her brand identity and implemented a consistent email newsletter.

Result:
A more cohesive, hospitality-focused portfolio that clearly communicates her strengths, leading to stronger alignment with hotel clients and more consistent client commissions in that space.

Visit Site
Two people sitting across from each other at a desk, using laptops, with notebooks and glasses of water nearby. On the wall in the background, there are decorative vases and a wooden panel. Website for photo consultant Julie Skarwecki.

Client: Birch Thomas

Food, Drink, & Hospitality Photographer

→ https://photosbybirch.com/

What changed:
Refined the portfolio to focus on hospitality clients, clarifying the overall point of view and tightening the edit across the site. We expanded the work to more fully support that direction—building out interiors, food and drink, and project-based pages to show how she approaches full shoots. As the work evolved, we introduced a dedicated “Soft Ground” section to house travel imagery and highlight a broader sense of place and culture. We also updated her brand identity and implemented a consistent email newsletter.

Result:
A more cohesive, hospitality-focused portfolio that clearly communicates her strengths, leading to stronger alignment with hotel clients and more consistent client commissions in that space.

Visit Site
Two people sitting at a table, working on laptops with notebooks and pens, with a vase of white calla lilies and a small ceramic vase in the background. Website for photo consultant Julie Skarwecki.

Client: Birch Thomas

Food, Drink, & Hospitality Photographer

→ https://photosbybirch.com/

What changed:
Refined the portfolio to focus on hospitality clients, clarifying the overall point of view and tightening the edit across the site. We expanded the work to more fully support that direction—building out interiors, food and drink, and project-based pages to show how she approaches full shoots. As the work evolved, we introduced a dedicated “Soft Ground” section to house travel imagery and highlight a broader sense of place and culture. We also updated her brand identity and implemented a consistent email newsletter.

Result:
A more cohesive, hospitality-focused portfolio that clearly communicates her strengths, leading to stronger alignment with hotel clients and more consistent client commissions in that space.

Visit Site
Two people sitting across from each other at a white table, working on laptops. There is a glass of water, notebooks, and pens on the table. In the background, there are decorative vases with flowers and a wooden panel on the wall. Website for photo

Client: Birch Thomas

Food, Drink, & Hospitality Photographer

→ https://photosbybirch.com/

What changed:
Refined the portfolio to focus on hospitality clients, clarifying the overall point of view and tightening the edit across the site. We expanded the work to more fully support that direction—building out interiors, food and drink, and project-based pages to show how she approaches full shoots. As the work evolved, we introduced a dedicated “Soft Ground” section to house travel imagery and highlight a broader sense of place and culture. We also updated her brand identity and implemented a consistent email newsletter.

Result:
A more cohesive, hospitality-focused portfolio that clearly communicates her strengths, leading to stronger alignment with hotel clients and more consistent client commissions in that space.

Visit Site
Two people sitting at a table working on laptops, with notebooks and glasses of water, in a modern office setting with beige walls, a wooden panel, and a tall glass vase with calla lilies. Website for photo consultant Julie Skarwecki.

Additional Select Clients

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    Monet Goode

    FOUNDER

    With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience.
    They set the tone for everything we do.

  • A middle-aged photo consultant with gray hair and tan skin sitting on a bed with a neutral expression, wearing a blue sweater and beige pants, with one hand resting on the bed and the other on his knee, against a plain beige background.

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  • A woman with curly dark hair sitting on a beige cushioned bench, wearing a sleeveless beige top and high-waisted beige trousers, looking to the right with sunlight casting shadows on the wall behind her. Website for photo consultant Julie Skarwecki.

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    MARKETING DIRECTOR

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  • A young man with dark skin and short hair, wearing a gray polo shirt and beige pants, sitting on a wooden bench against a beige wall, looking to his left with a serious expression. Website for photo consultant Julie Skarwecki.

    Karl Holland

    CUSTOMER SERVICE MANAGER

    Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.